Commercial wins 2012 i-Date Award

Welcome to the first blast from the past. I’ll be posting some of my old adventures here in the media section at random intervals moving forward.

This one is fun as back in 2012, my friend and partner at Mad Flower Creative, James DiFiore, created a commercial for online dating site

They ended up being massive frauds and total scumbags. But we got paid haha and before they were exposed we won the 2012 i-Date Award for best marketing campaign.

Below is a picture of James with said sham award. Pretty sure he still has it.

The original posting of the commercial got almost 400,000 hits on YouTube before being reloaded.

Angry Muffin preview hits 55,000 views on YouTube

Not bad…. for a muffin!!!

iHook-Up Commercial

My first non-radio commercial
This project ended up being a fun surprise and my best work so far.. even though it required little from me voice wise, i ended up becoming a major part of this production team.
A few commercials were pitched to the client here and of those picked, the first was mostly voice work over images. So… Jay gets hired for a sweet voice gig. Yaaaay, all is happy in the world. Then at the last minute the client picks a different commercial to be the first produced. with no voice work. But… being as the director was in New Jersey at the time, he asked me to take the helm of… well, pretty much everything.
Since the clients wishes are LAW…i began creating a casting call and hitting the ground to find appropriate locations for both casting and filming, renting those locations, finding make-up and on-set crew, all within 4 days. Although the casting company did awesome, one of my personal non-union invites was chosen as a final cast member, which made it all seem that much more made to be.
So… all went well and one handy dandy Producer credit later, turned out there was some voice work to be done after all.
See if you notice me at the end 😉
Writer/Director: James DiFiore
Editor: Scott Storm
Producer: Jay Nadler

We were all lucky to be working with great professional actors and crew members.
It has been nominated for a marketing award…you can vote on it here if you wish:
The 2013 iDate Awards – Internet Dating Industry Awards – for the Best in the Online Dating And Matc
iDate2012 (Internet Personals, Dating & Matchmaking Industry Trade Show):January 16 – 18, 2013
Las Vegas: The largest trade show and exposition discussing mobile, investment, strategy and management for the matchmaking, social networking, online… personals, and matchmaking industries.

Check out the uber-talented Dani Barker and her hilarious blog “Starvival” right here
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How T.O. #3 – 100 Years Later @ The TollKeepers Cottage

Venturing the farthest northeast for a blog so far, i decided to visit Toronto’s famous Tollkeepers Cottage.
What?!!?!?!? the Toll-What?… never heard of it?… for shame!!!

WATCH me visit the Tollkeepers Cottage @ Davenport & Bathurst – CLICK BELOW

-Shot, Complied & Edited by J.NADLER-

Back in the 1800’s in what was then known as Upper Canada, private companies put up toll booths to charge the public for the maintenance and general servicing of important, oft used, yet not overly abundant routes and trails.
One such trail became known as Davenport road.
Before being considered an actual road, it was an important trail for French fur traders in the 1600’s, and for the first European settlers who arrived in the area in the 1790’s, and was slowly converted into a built road during the 19th century.
Major improvements began in 1833, when the government of Upper Canada authorized the incorporation of companies to build, maintain and control specific sections of road. The winning bidder was responsible for improving the road and collecting tolls to recoup the investment.

The companies built tollgates and hired men to operate them. Between the Humber and Don Rivers, Davenport Road had five tollgates. Tollgate #3, which included a cottage to house the tollgate keeper and his family, and is the focus of this blog and was at Davenport Road and Bathurst Street (then known as Cruikshank’s Lane)
Tolls in 1851 on one such area road were 6 pence for every vehicle “drawn by two horses or other cattle” plus or minus adjustments for mules, asses or whatever.
One tollkeeper sometimes collected tolls by extending a half coconut attached to a stick out to the travellers (especially when they were sitting way-y-y up on top of bales of hay).

Tollkeepers House

Thus far, research has shown that Tollgate #3 was operating from at least 1850. The Cottage has been dated at 1835 as it has construction features from the 1820s to 1840s. It re-used materials from other locations and may have been built elsewhere and moved to the site. An 1875 painting by Arthur Cox (above)shows it on the east side of the road. A later sketch by Marmaduke Matthews shows it moved to the west side, losing its front porch and rear addition in the process. By 1895 it had been relocated to a lot two blocks to the east to begin a second career as an ordinary residence. When that lot came under redevelopment, the building was threatened. The Community History Project began raising funds to restore this historical treasure. Subsequently, the Toronto Transit Commission agreed to house the Cottage on its Wychwood Streetcar Barns Site, and in June 1996 CHP volunteers moved the Cottage to that location.

Below is a picture of the farm that was located on what is currently the TTC Wychwood property as late as the 1930’s

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Angry Muffin Project

This is the 6 min promotional short for the documentary about Angry Muffin, a legendary music making muffin. I was asked to portray the muffins voice by the albums producer and the man behind the muffin. We have since moved into video comments, a ton of improv and off the cuff material.

This first shorter video shows more of his rambling anger than socio-political view points and is basically a promotion for the longer interview. It is hard hitting and insulting, portraying the hard-edged attitude of the muffin… but the true ideals and mindset of Angry Muffin are flushed out in the full interview.

If you are a fan of music making, feminist muffins i recommend the full interview found here

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or Download your copy of Angry Muffins Music at almost any online music retailers

Trailer for short film “Synapse”

Back in 2005 i was asked to handle the sound, foley and music for a short film, being shot locally by Elbe Productions, called “Synapse”. During the process i got more involved and eventually played a large part in the piece. While at home working on the sound, with all the video at my fingertips, i decided to create a trailer for the film. This fun side project turned out great and although finding a copy of the film Synapse may be next to impossible these days, i recently found the trailer on YouTube. All sound and edits by Jay Nadler. Enjoy!!

-Voice, Music & Edits by J.NADLER-

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How T.O. #2 – Toronto Outreach

Chance encounter with members of the Toronto Outreach program

-Shot, Complied & Edited by J.NADLER-

While filming a new commercial out back COWBELL restaurant in parkdale, i encountered a group of what seemed to be vagrants looking for bottles or anything of value. It was the thoroughness of the search that caught my eye. It turns out they were cleaning up needles. Although i got no footage of the meeting, they spoke of the value the Toronto Outreach program has given their lives. Heading to the website I found very little on the outreach program itself, but found that the city does offer a wide range of programs for people to get involved with on every level. With the constant TTC troubles and the current ousting of Mayor Rob Ford, it’s nice to see that certain parts of the system still work.

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How T.O. #1 – 100 Years Later @ King & Dufferin

“A Hundred Years Later” w/ Jay Nadler

Episode 1: The Metallic Roofing Company of Canada at the corner of King & Dufferin.

This is my first attempt at video blogging.
We are going to go with the name “How T.O.” w/ Jay Nadler
These blogs will include the all the band interviews, show reviews, nutritional info and local outrages i used to rant about on my old radio show “Parts Per Million”, but now we will include Food, Fun, Local History, Old School Installation Art, Fitness Info and Videos, Random Adventures and of course… Cat Pictures.
The series of Installation Art that I’m doing will go by the name “A Hundred Years Later” due to the tagline i seem to keep using.
Enjoy blog #1.

Installation Art at the corner of King & Dufferin

-Shot, Complied & Edited by J.NADLER-

Jay Nadler Video Blog #1 - Installation Art @ King & Dufferin

King & Dufferin 1910 Looking East

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